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About Company
In 1950, Bill Rosenberg opened the first Dunkin’ Donuts restaurant in Quincy, Massachusetts, with a simple yet powerful mission: to provide customers with the freshest, most delicious coffee and donuts quickly and courteously. This commitment to quality, along with a focus on efficiency and service, formed the cornerstone of what would become one of the most recognizable brands in the world.
By 1955, Dunkin’ Donuts began its journey of national expansion, licensing its first franchise. This move was pivotal in the company’s growth, setting the stage for a network of stores that could deliver a consistent, high-quality experience. Dunkin’ Donuts rapidly became a staple for people seeking fresh, delicious coffee and baked goods.
Bill Rosenberg’s founding philosophy is as relevant today as it was in 1950: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.” This approach laid the groundwork for Dunkin’s success, ensuring the company remains committed to quality, freshness, and customer satisfaction, which helped it grow into the world’s largest coffee and baked goods chain.
As the largest coffee and baked goods chain in the world, Dunkin’ Donuts has stayed true to Bill Rosenberg’s original mission while continuously innovating to meet the changing tastes of consumers. Whether you’re enjoying a traditional donut or exploring the latest menu item, Dunkin’ remains dedicated to offering the best coffee and baked goods with a commitment to customer satisfaction.
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