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Saudi Coffee brand Barn optimizes its operations with COFE Cloud

COFE Cloud, which is a SaaS solution (Software as a Service) of Saudi Arabia’s premier online coffee marketplace COFE App, is all set to go live with KSA’s Barn’s coffee.

With COFE Cloud, Barn’s will now be able to leverage the digital capabilities of a cutting-edge technology to optimize its operations. The collaboration between COFE Cloud and Barn’s is poised to redefine the landscape of F&B operations and customer experiences, especially in the coffee ecosystem.

Under the collaboration, Barn’s has been empowered to enter the new era of technological advancement that will positively impact everything from their operational efficiency to enhanced customer experience, business growth and expansion, data-driven decision making, brand differentiation, to revenue streams and profitability, and scalability.

Barn’s have followed exponential growth trajectories, with the brand broadening its reach from 130 branches in 2018 to a remarkable 650+ outlets by the end of 2023. Nevertheless, the ability to not only understand but also enhance every touchpoint in the customer journey by providing a seamless and intuitive experience.

Barn’s CEO, Eng. Mohammed Al-Zain, stated that “We are very thrilled about Barn’s expansion into the overseas market. And as our business navigates these critical inflection points, we are confident that COFE’s cutting-edge SaaS solution will give us a tactical edge in our growth journey. We are confident that Barn’s stands to improve its efficiency, streamline processes, and respond to the unique demands of varied markets with COFE’s innovative approach to how people get to their daily cuppa.”

Earlier this year, Barn’s launched an aggressive international expansion plan, with an established goal of reaching 1,000 stores worldwide by 2030. Barn’s plans to concentrate on drive-thru restaurants and compact, adaptable locations as a strategic move to cater to evolving customer preferences and urban surroundings. As Barn’s sights turn toward the future, its strategic collaboration with COFE will allow the Brand to  adjust to changing market forces while remaining faithful to its heritage.

COFE Cloud provides a variety of features, including innovative offerings such as loyalty program, subscription management, and seamless connection with marketing tools, to name a few. “The power of COFE Technology enables brands to transcend traditional boundaries. By integrating the vibrant pulse of the coffee industry with innovative technological solutions, we’re not just facilitating business, we’re revolutionizing it,” stated Mr. Shahood Siddiqui, CTO of COFE.

According to World Coffee Portal data, the Middle Eastern branded coffee shop industry now has around 8,870 outlets and is expected to grow to 11,840 locations by 2027. Saudi Arabia was labeled as the region’s top branded coffee shop market in Project Café Middle East 2023, growing 18.5 percent in the year ended November 2022 to 3,556 outlets.







Saudi gazette