Adobe has announced plans to establish a new regional headquarters in Riyadh as part of its expansion in the region, following RHQ license approval from the Saudi Ministry of Investment.

The regional headquarters of Adobe is expected to open by early 2025 and will enable Adobe to better serve the ever-growing demand for digital customer experiences and creative solutions in the Kingdom and across the Middle East.

Adobe has been active in Saudi Arabia and the Middle East for more than 20 years, helping public and private sector organizations including Saudi Tourism Authority, stc and Riyadh Air to unleash their creativity, accelerate document productivity and deliver digital experiences to their customers. Adobe has also worked alongside digital transformation partners in the region including Accenture, AWS, Deloitte Digital, IBM, Microsoft and PwC Middle East.

Recently, Adobe formed a new strategic technology partnership with Saudi Arabia’s new world-class airline, Riyadh Air. The airline will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will employ Adobe Experience Cloud to create a cohesive and tailored travel journey for Riyadh Air guests.