About Us – Our Family Business Legacy

Building a Family Business Legacy Since 1976

Our family business legacy began in 1976, when Sheikh Ali Al Nasser founded the company based on a vision of integrity, trust, and unity. Over the years, we have grown significantly, but our strong family values remain the foundation of our success. Our commitment to nurturing close family bonds has been key to our journey, and these principles continue to guide us forward.

The longevity and success of our family business are a testament to the importance we place on these values. We are dedicated to ensuring that our legacy continues to thrive through each generation, aligning our goals and strategies with the evolving market demands, while always staying true to the core principles that have driven us from the very beginning.

To further strengthen our family business legacy, we worked with PwC Family Business Advisory Services to develop family protocols. PwC, with over 40 years of experience in the region, played a crucial role in helping us establish these protocols, ensuring that our legacy remains strong and sustainable for future generations. Their expertise has been invaluable in helping us navigate the complexities of family business governance and succession planning.

Commitment to Preserving Our Family Values

At the core of our family business are values that have stood the test of time. The creation of family protocols with PwC ensures that our legacy will be carried forward with the same commitment to integrity, trust, and unity that has made our business thrive. We believe that these protocols will not only secure the future of our company but also help guide future generations in maintaining the culture and values that have made us successful.

Our family is deeply involved in every aspect of the business, ensuring that we maintain a hands-on approach while fostering collaboration and unity. As we move into the future, we remain focused on maintaining the strong foundation laid by our founder, continuing to build on our legacy, and adapting to new challenges and opportunities.

By prioritizing both the growth of our family business and the strengthening of our family bonds, we are ensuring a sustainable and prosperous future for our next generation.